Hey Guys,
pretend your at one of those annoying mall focus groups for a second.
I'm looking at doing some tweaking and modifying to the Wired site and features in the next few months. I want to make it better. I want to give you better service. I want to get more members and I want to find new revenue streams for the band. What I perceive from the fan club is that the majority of members sign up for the ability to attend the wired meet and greet and then only a small fraction enjoy the rest of the features like the merchandise discount and wired radio and early ticketing. If you're reading this. That is probably not you. You are probably someone who takes advantage of it all.
The problem I see is that if people sign up only for the meet and greet, they're probably not likely to sign up again unless we happen to be coming back into town within a calendar year. However, if people are taking advantage of all that Wired offers, and we continue to make it more valuable, I think members will want to join over and over again. Which will allow us the ability to continue to serve you better.
Here's an idea I'm kicking around and working with our label to develop. What if the WIRED RADIO either went away or was supplemented by the ability to actually buy individual songs or entire concerts in .mp3 form? Bascially, anybody could come buy the concerts, but as a Wired member you'd get X number of concerts or song credits included in membership, and the 20% discount on future purchases. So, people would start signing up for Wired not just to meet the band, but as a Value for those who want to have copies of our live music, with the meet and greet being more of a bonus reason for joining. You could then rate songs or concerts and we'd develop forums around each performance. This way, you could look at the setlist and decide which concerts you want. Or, you could see the recommendations of other Wired Members to help make your purchases.
LIke, "check out otherside in Charleston, Bear from Needtobreathe sat in with the band." Or, "the mobile show was really anointed you should really check out the whole thing." You'd then have the ability to take concerts with you jogging or on a road trip with your ipod.
As the band tweaks the setlist throughout the year, you could stay in touch with the different concerts. I think it would push us to shake up the set as well.
Worth pursuing?
